@book{4610,
	author = {Haug, Wolfgang Fritz and Hirata, Guillermo},
	title = {Publicidad y consumo},
	publisher = {Fondo de Cultura Económica},
	year = {1989},
	series = {Colección Popular},
	address = {México, D.F.},
	edition = {1ª ed.},
	note = {BIbliografía comentada p. 247-260}
}